Like it or not, the internet has transformed much of the way that we live our lives – from socialising to shopping and to running our businesses. However, getting your business online is only half the battle, while a great social media profile and effective online portfolio may do the business well enough, there’s much to be said for long-term strategy.
Much of holding people's interest in your business is related to Search Engine Optimisation (SEO), which is concerned with ensuring that Google prioritises your website or online presence as much as possible in search listings. While the right keywords will often do the trick, for Google to really keep your head in the game, and for you to engage regularly with customers, you’re going to need a regular.
Blogging is a form of engagement with customers and clients that works on a very base level of communication. By writing and publishing regular blog posts on topics and news relevant to your business, you’re not only establishing that you’re active in your industry, but that you’re also an authority. As Jayson DeMers writes for Forbes, regular blogging actively humanises your brand while also generating regular interest and custom for you in the bargain.
Blogging for your business also shows that you care. Consumers are more likely to approach a business or brand that is regularly engaging with their customers, rather than one that only offers a cold, solitary storefront? In a day and age where customer engagement and accountability is more transparent than ever, it makes perfect sense to make the most out of the current online climate – if you’re running a business regularly, but barely do any blogging, it may be time to reconsider.
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