How Training Increases Customers & Improves Selling

Sales strategies vary from business to business – where The Guardian newspaper has to find a way of appealing to the entire British public, The London Evening Standard only has to be appealing to Londoners. But when marketing your brand, product and enterprise to as wide an audience as possible, you may need to employ more than a little natural gumption to your sales technique.  While many have survived in the world of sales and marketing by their wits alone in the past, there is much to be said for the presence of sales training in today’s business climate.

The way in which we approach customers and the way in which we promote our goods and services has changed dramatically in the past decade. Companies are now expected to connect with their clients directly via social media, to integrate their brands with multi-media platforms and to really think outside of the box when it comes to connecting with the average consumer. Consider that, according to John Rampton at TNW, around 61% of start-ups are now actively engaging in social media marketing. That’s a clear majority!  But how does one get involved? Is there a catch-all solution? No – but there are a wealth of new strategies and techniques that all successful enterprises adopt when expanding their customer base.

Sales and marketing training is seeing considerable growth as enterprises find the need to show greater care for their customers, as well as greater accountability. The way in which we share and consume information is changing all the time and effective strategy and education needs to be communicated to salespeople and marketing experts alike, if they are to continue to grow their profile. Sales training rolls out useful strategy, tried-and-tested approaches to new media, and above all helps to ensure all businesses and professionals are on the same page when it comes to attracting the right custom.

John Eades, CEO of LearnLoft, advises that effective training can be measured and followed easily, stating that continued investment in training alone can vouch for its effectiveness – and that good training can be monitored via regular skills checks and physical practice. We are all built to learn, after all!

Going into sales or marketing without training could leave you at the bottom of the pile – keep up with your rivals by educating yourself on current customer engagement trends and you will soon be growing your client base above and beyond all expectations.

By Graham Pierrepoint